Marketing higher education : theory and practice /
By: Maringe, Felix
Title By: Gibbs, Paul
Material type:
BookPublisher: LinkMaidenhead : Open University Press, c2009.Description: xiv, 195 p. : ill ; 23cm.ISBN: 9780335220328Subject(s): Universities and colleges -- Marketing | Education, Higher -- MarketingDDC classification: 378.106 MA MA Online resources: Location Map
Summary:
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 378.106 MA MA (Browse shelf) | Available | T0040781 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 378.103 MU RE Research Collaboration Between University and Industry / | 378.103 WI BU Building the ivory tower : | 378.106 CO MP Competition in Higher Education branding and marketing : | 378.106 MA MA Marketing higher education : | 378.107 IN ST Institutional research and planning in higher education : | 378.111 LE AD Leadership and cooperation in academia : | 378.12 BA ST Student engagement techniques : |
Includes bibliographical references and index.
How can Higher Education Institutions (HEIs) position themselves to be competitive in global market economies?