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Entrepreneurial small business /

By: Katz, Jerome A
Title By: Green, Richard P
Material type: BookPublisher: New York : McGraw-Hill Higher/Irwin, c2011.Edition: 3rd ed.Description: 1 v. (various pagings) : col. ill ; 29 cm.ISBN: 9780071220941Subject(s): Small business -- Management | New business enterprises -- Management | Entrepreneurship | Management and Business StudiesDDC classification: . Online resources: Location Map
Summary:
Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection 		658.022 KA EN (Browse shelf) Available T0040864
Total holds: 0

Includes bibliographical references and indexes.

Entrepreneurial Small Business (ESB)provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas.Katz and Greenrecognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

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