Dynamics of mass communication : media in transition /
By: Dominick, Joseph R
Material type:
BookPublisher: New York : McGraw-Hill Higher Education, c2011.Edition: 11th ed.Description: xxiii, 482 p. : ill. (chiefly col ; 28 cm.ISBN: 9780071221467Subject(s): Mass mediaDDC classification: 302.23 DO DY Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 302.23 DO DY (Browse shelf) | Available | T0040882 |
Total holds: 0
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| 302.23 CO ME Media, society, world : | 302.23 DE ME Media and global civil society / | 302.23 DE WE De-Westernizing media studies | 302.23 DO DY Dynamics of mass communication : | 302.23 DU ME Meaning in the media : | 302.23 ED ME Media, markets, and morals / | 302.23 FA PU Public communication: |
Includes bibliographical references and index.
The nature and history of mass communication. Communication: mass and other forms -- Perspectives on mass communication -- Historical and cultural context -- Media. Newspapers -- Magazines -- Books -- Radio -- Sound recording -- Motion pictures -- Broadcast television -- Cable, satellite and internet television -- The internet and the world wide web -- Specific media professions. News gathering and reporting -- Public relations -- Advertising -- Regulation of the mass media. Formal controls: laws, rules, regulations -- Ethics and other informal controls -- Impact of the media. International and comparative media systems -- Social effects of mass communication.