Marketing planning : a global perspective /
By: Hollensen, Svend
Material type:
BookPublisher: Maidenhead : McGraw-Hill Education, 2010.Edition: 2nd ed.Description: xxiii, 430 p. : ill ; 24 cm.ISBN: 9780077127138Subject(s): Marketing -- planning
Summary:
The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 HO MA (Browse shelf) | Available | T0040938 |
Total holds: 0
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| 658.802 HO MA Marketing strategy and competitive positioning / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing planning : a global perspective / | 658.802 HO MA Marketing strategy & competitive positioning | 658.802 HO MA Marketing strategy & competitive positioning | 658.802 HO MA Marketing strategy & competitive positioning |
Includes bibliographical references and indexes.
The primary aim of this book is to offer students a concise, modern and well-structured introduction to marketing planning. Suitable for modules in Marketing Planning and International Marketing Planning, the book is designed for students at levels 2 and 3 of their marketing degree. The book is characterized by a unique global perspective on the subject of marketing planning, which offers a modern approach to reflect the needs of organizations to deal with customers on a global basis and adapt their marketing plans to the different markets and countries in which their customers operate.