Emotional branding : the new paradigm for connecting brands to people /
By: Gobé, Marc
Material type:
BookPublisher: New York : Allworth Press, c2009.Edition: Updated and rev. ed.Description: xxxiv, 325 p. : ill ; 23 cm.ISBN: 9781581156720 (pbk.); 1581156723Program: HDR974Subject(s): Branding (Marketing) | Consumers' preferences | Motivation research (Marketing) | Marketing | Consumers | Advertising -- Psychological aspectsDDC classification: 658.8/27
Summary:
Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 GO EM (Browse shelf) | Available | T0040201 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references (p. 311-318) and index.
Shows marketers how to build credibility and trust with consumers on a personal and holistic level, regardless of the product or service they are promoting.
Adult Follett Library Resources.
HDR974