Selling the invisible : a field guide to modern marketing /
By: Beckwith, Harry
Material type:
BookPublisher: London : Texere, 2001.Description: xx, 252 p. : ; 20 cm.ISBN: 1587990660Subject(s): Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 BE SE (Browse shelf) | Available | T0024588 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
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| 658.8 BE MA Market-based management : strategies for growing customer value and profitability / | 658.8 BE MA Market-based management : strategies for growing customer value and profitability / | 658.8 BE RE Retail marketing strategy : | 658.8 BE SE Selling the invisible : a field guide to modern marketing / | 658.8 BI BU Business marketing. | 658.8 BI BU Business marketing. | 658.8 BI BU Business to business marketing : a value-driven approach / |