Principles of services marketing /
By: Palmer, Adrian
Material type:
BookPublisher: London : McGraw-Hill, 2005.Edition: 4th ed.Description: xi, 572 p. : ill ; 24 cm.ISBN: 0077107942Program: MARK938Subject(s): Service industries -- Marketing -- Management
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PA PR (Browse shelf) | Available | T0026590 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 PA PR (Browse shelf) | Checked out | 10/07/2021 | T0026591 |
Total holds: 0
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| 658.8 PA IN Introduction to marketing : theory and practice / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PA PR Principles of services marketing / | 658.8 PE AP Applications in basic marketing : clippings from the popular business press / |
Includes bibliographical references and index.
MARK938