Luxury brand management : a world of privilege /
By: Chevalier, Michel
Title By: Mazzalovo, Gerald
Material type:
BookPublisher: Singapore ; Chichester : John Wiley, c2008.Description: xiv, 423 p. : ill ; 24 cm.ISBN: 9780470823262Program: HDR974Subject(s): Brand name products -- Management | Luxury goods industry | Luxuries -- Marketing | Brand name products -- Marketing
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 CH LU (Browse shelf) | Checked out | 08/04/2022 | T0040061 |
Total holds: 0
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| 658.827 CA RE Resurgence : the four stages of market-focused reinvention / | 658.827 CH BR Brand rewired : connecting intellectual property, branding, and creativity strategy / | 658.827 CH BR Brand valued : how socially valued brands hold the key to a sustainable future and business success / | 658.827 CH LU Luxury brand management : a world of privilege / | 658.827 CH UN Understanding brands / | 658.827 CL BR Brandscendence : three essential elements of enduring brands / | 658.827 CL BR Brands and branding / |
Includes bibliographical references and index.
Introduction p. vii Chapter 1 Specificities of the luxury industry p. 1 Chapter 2 Major luxury sectors p. 33 Chapter 3 The power of the luxury brand p. 81 Chapter 4 Brand lifecycle p. 117 Chapter 5 The luxury client p. 149 Chapter 6 Brand identity p. 177 Chapter 7 Managing creation p. 233 Chapter 8 Communication p. 265 Chapter 9 International distribution p. 295 Chapter 10 Retailing p. 321 Chapter 11 Logistics and licensing p. 353 Chapter 12 The brand audit p. 373 Index p. 411.
HDR974