Brand sense : sensory secrets behind the stuff we buy /
By: Lindström, Martin
Material type:
BookPublisher: London : Kogan Page, c2010.Edition: 2nd ed.Description: x, 175 p. : ill ; 22 cm.ISBN: 9780749460570Subject(s): Brand name products | Business names | Advertising -- Brand name products | Advertising -- Psychological aspects | Senses and sensation
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LI BR (Browse shelf) | Available | T0040261 |
Total holds: 0
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| 658.827 LA MA Managing brands : a contemporary perspective / | 658.827 LE LA The language of branding : | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LU BR Brands : the logos of the global economy / | 658.827 LU XU Luxury brands in emerging markets | 658.827 MA DE Designing B2B brands : |
Includes bibliographical references and index.