Brands : the logos of the global economy /
By: Lury, Celia
Material type:
BookSeries: International library of sociology.Publisher: London ; New York : Routledge, 2004.Description: 198 p ; 25 cm.ISBN: 0415251826 (hardback); 0415251834 (softcover)Subject(s): Brand name products | Business names | Marketing | Globalization -- Economic aspectsDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 LU BR (Browse shelf) | Available | T0025355 |
Total holds: 0
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| 658.827 LE LA The language of branding : | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LI BR Brand sense : sensory secrets behind the stuff we buy / | 658.827 LU BR Brands : the logos of the global economy / | 658.827 LU XU Luxury brands in emerging markets | 658.827 MA DE Designing B2B brands : | 658.827 MA ON The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / |
Includes bibliographical references (p. [177]-190) and index.