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Marketing : real people, real decisions / Michael R. Solomon ... [et al.].

Contributor(s): Material type: TextTextPublication details: Harlow, England : Prentice Hall Financial Times, 2009.Edition: 1st European edDescription: xxvi, 589 p. : col. ill. ; 27 cmISBN:
  • 9780273708803 (pbk.)
  • 0273727788 (pbk.)
Subject(s): DDC classification:
  • 658.8 22
LOC classification:
  • HF5415.35 .S65 2009
Contents:
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8002373 SO MA (Browse shelf(Opens below)) Available T0041669

Previous ed. entered under: Solomon, Michael R.

Includes bibliographical references and index.

What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.

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