Marketing : real people, real decisions /
Title By: Solomon, Michael R | Marshall,Greg W | Stuart, Elnora W
Material type:
BookPublisher: Harlow, England : Prentice Hall Financial Times, 2009.Edition: 1st European ed.Description: xxvi, 589 p. : col. ill. ; 27 cm.ISBN: 9780273708803 (pbk.); 0273727788 (pbk.)Subject(s): Marketing -- Vocational guidanceDDC classification: 658.8
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8002373 SO MA (Browse shelf) | Available | T0041669 |
Total holds: 0
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| 658.80019 SE NS Sensory marketing : | 658.8002 RE AD Readings in electronic commerce / | 658.8002 RE AD Readings in electronic commerce / | 658.8002373 SO MA Marketing : real people, real decisions / | 658.8002373 ST CA Careers in marketing / | 658.800285 CH EM eMarketing eXcellence : planning and optimizing your digital marketing / | 658.800285 KA EL Electronic commerce : a manager's guide / |
Previous ed. entered under: Solomon, Michael R.
Includes bibliographical references and index.
What is marketing? -- Strategy and environment -- Marketing research -- Consumer behaviour -- Business-to-business marketing -- Segmentation, targeting, positioning and CRM -- Creating the product -- Managing the product -- Services marketing -- Pricing the product -- Integrated marketing communications -- Advertising, PR, sales and sales promotion -- Retail and distribution.