Business research methods
By: James Vea, Anthony
Title By: Ticehurst, Bill
Material type:
BookPublisher: South Melbourne, Vic. : Pearson Addison Wesley, 2005.Description: xx, 362 pages : 26 cm.ISBN: 9781741032536Subject(s): Management--Research -- Methodology | Business--ResearchDDC classification: . Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.0072 JA BU (Browse shelf) | Available | T0041625 |
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| 658.0072 CO BU Business research methods / | 658.0072 CO BU Business research methods / | 658.0072 IN TE International developments in management research / | 658.0072 JA BU Business research methods | 658.0072 MC RE Research methods for public administration and nonprofit management / | 658.0072 QU BU Business research methods / | 658.0072 QU BU Business research methods |
Part I. Preparation: 1. The research process; 2. Approaches to research; 3. Planning and designing research projects; 4. Using the literature -- Part II. Data Collection Methods: 5. Secondary data sources; 6. Observation; 7. Qualitative methods; 8. Questionnaire surveys; 9. The case study method; 10. Experimental research; 11. Sampling and its implications -- Part III. Analysis: 12. Analysing secondary data; 13. Survey analysis; 14. Statistical analysis; 15. Qualitative analysis -- Part IV. Reporting: 16. Reporting research results -- Appendices.
Written for undergraduate and postgraduate students and practising managers. Assumes no prior knowledge of research or statistics. Provides a broad overview of a range of contemporary business research methods, from critical interpretive perspectives, through questionnaire survey methods and more. Veal from Uni of Tech, Sydney.