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Managerial economics : markets and the firm /

By: Boyes, William
Material type: BookPublisher: Mason, OH : South-Western, c2012.Edition: 2nd ed.Description: xviii, 406 p. : ill ; 27 cm.ISBN: 9780618988624Subject(s): Managerial economicsDDC classification: 338.5 BO MA Online resources: Location Map
Summary:
Introduces non-majors to the power of economics in business decision making. In addition to traditional principles of price theory, this title examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
338.5 BO MA (Browse shelf) Available T0041937
Total holds: 0

Includes index.

Introduces non-majors to the power of economics in business decision making. In addition to traditional principles of price theory, this title examines organizational behavior, strategic management, human resource management, and emerging issues such as game theory, TQM, and information economics.

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