The Googlization of everything : (and why we should worry) /
By: Vaidhyanathan, Siva
Material type:
BookPublisher: Berkeley : University of California Press, c2011.Description: xiv, 265 p. ; 24 cm.ISBN: 9780520258822 (trade : alk. paper); 0520258827Subject(s): Internet industry -- Social aspects | Internet -- Social aspects | Internet industry -- Social aspects | Internet -- Social aspectsDDC classification: 338.7/61/02504 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.76102504 VA GO (Browse shelf) | Available | T0012697 |
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| 338.76102504 BR GO The Google guys : | 338.76102504 HE NE New power : | 338.76102504 SC GO Google : | 338.76102504 VA GO The Googlization of everything : | 338.76102504 VI GO The Google story / | 338.76102504 VI GO The Google story / | 338.76102504092 CA MA Marissa Mayer and the fight to save Yahoo! |
Includes bibliographical references (p. 219-255) and index.
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
Explores how the world has used and embraced Google since the creation of the Internet, reveals the growing resistance to its expansion, and raises red flags about issues of intellectual property and its relation to the Google Books project.
Adult
Adult.