Reconnecting marketing to markets /
Title By: Aráujo, Luis [Editor.] | Finch, John [Editor.] | Kjellberg, Hans [Editor.]
Material type:
BookPublisher: Oxford : Oxford University Press, 2010.Description: xv, 275 p. : ill. ; 24 cm.ISBN: 9780199578061; 9780199578078 (pbk.)Subject(s): Marketing -- Philosophy | Marketing -- Social aspectsDDC classification: 658.8001
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 658.8001 RE CO (Browse shelf) | Available | T0042183 |
Total holds: 0
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| 658.8 ZI MA Marketing. | 658.8 ZI MA Marketing / | 658.8 ZI MA Marketing / | 658.8001 RE CO Reconnecting marketing to markets / | 658.80019 GE NE Neuromarketing in action : how to talk and sell to the brain / | 658.80019 KA EN Enchantment : the art of changing hearts, minds, and actions / | 658.80019 KI PS Psychological foundations of marketing : |
Includes bibliographical references and index.