Google analytics /
By: Cutroni, Justin
Material type:
BookPublisher: Sebastopol, Calif. : O'Reilly, 2010.Description: xiv, 200 p. : ill. ; 24 cm.ISBN: 9780596158002Subject(s): Google Analytics | Internet searching -- Statistical services | Web usage mining -- Computer programs | Internet users -- Statistics -- Data processingDDC classification: 006.312 Online resources: Location Map
Summary:
This practical guide shows you how Google Analytics works and how you can configure it to meet the needs of your business. As well as basic features it will teach advanced techniques such as event tracking, custom variables and customer relationship management integration. A useful resource for both developers and marketers.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 006.312 CU GO (Browse shelf) | Available | T0042886 |
Total holds: 0
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| 006.312 BH DA Data mining and data warehousing : | 006.312 CO LL Collaborative filtering using data mining and analysis | 006.312 CO MP Compromised data : | 006.312 CU GO Google analytics / | 006.312 DE RE Real-world data mining : | 006.312 DE RE Real-world data mining : | 006.312 DU DA Data mining techniques and applications : |
"Understanding visitor behavior" -- Cover.
This practical guide shows you how Google Analytics works and how you can configure it to meet the needs of your business. As well as basic features it will teach advanced techniques such as event tracking, custom variables and customer relationship management integration. A useful resource for both developers and marketers.