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The growth gamble : when leaders should bet big on new businesses and how to avoid expensive failures /

By: Campbell, Andrew, 1950 Aug. 3-
Title By: Park, Robert
Material type: BookPublisher: Boston : Nicholas Brealey International, 2005.Description: p. cm.ISBN: 1904838049Subject(s): Conglomerate corporations -- Planning | Conglomerate corporations -- Management | Corporations -- Growth | Business planning | Corporate cultureDDC classification: 658.1/1 Online resources: Location Map
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
658.11 CA GR (Browse shelf) Available T0025895
Total holds: 0

Includes bibliographical references and index.

The challenge of new businesses -- Beating the odds -- The difficulties of building new legs -- When low growth is better than gambling -- The new business traffic lights -- Diversification -- Searching for new businesses -- Is there a role for corporate venturing? -- Positioning and supporting a new business -- An age of realism.

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