Different : escaping the competitive herd : standing out in a world where conformity reigns but exceptions rule /
By: Moon, Youngme
Title By: Carruthers, Lynn [Illustrator.]
Material type:
BookPublisher: New York : Crown Business, c2010.Description: xviii, 268 p. : ill. ; 22 cm.ISBN: 9780307460851 (trade); 0307460851Other title: Succeeding in a world where conformity reigns but exceptions rule [Subtitle on dust jacket:].Subject(s): Marketing | Competition | Marketing | CompetitionDDC classification: 658.8
Summary:
Examines the business and marketing world, focusing on businesses that have lead their industries by being different and ones where over abundance of any given product has made the product mundane.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 MO DI (Browse shelf) | Available | T0043213 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Examines the business and marketing world, focusing on businesses that have lead their industries by being different and ones where over abundance of any given product has made the product mundane.
Includes bibliographical references (p. 233-256) and index.
Adult Follett Library Resources.
Adult.