Lexus : the relentless pursuit : the secret history of Toyota Motor's quest to conquer the global luxury car market /
By: Dawson, Chester
Material type:
BookPublisher: Singapore : John Wiley & Sons (Asia), 2011.Edition: Rev. ed.Description: xxv, 284 p. : ill. (chiefly col.) ; 24 cm.ISBN: 9780470828045Subject(s): Lexus automobile -- HistoryDDC classification: 338.7629222 DA LE Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.7629222 DA LE (Browse shelf) | Available | T0043224 |
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 338.76292 GH SH Shift : | 338.76292 MA TU Turnaround : | 338.762920973 IY TO Toyota supply chain management : | 338.7629222 DA LE Lexus : | 338.76292220952 LI TO Toyota under fire : | 338.76292250973 BO CA The Caterpillar way : | 338.7636500973 LE ME The meat racket : |
Includes bibliographical references and index.
Introduction and Acknowledgments p. XI Foreword J. Davis Iiiingworth, Jr. p. XVII Chapter 1 The Toyoda Way p. 1 Chapter 2 Searching for Bobos p. 33 Chapter 3 Deus ex Machina p. 55 Chapter 4 From Tahara to the World! p. 79 Chapter 5 The Lexus Covenant p. 101 Chapter 6 Zen and the Art of Automobile Maintenance p. 127 Chapter 7 Something Wicked This Way Comes p. 159 Chapter 8 Lexus Nation p. 183 Epilogue p. 203 Appendix The Lexus Lineage p. 217 Index p. 245.
A fascinating insight into how Toyota conceived, developed and launched its own luxury car brand - Lexus. This remarkable success story will explain how the Japanese giant went from zero to 25% share of the luxury car market in the space of only ten years.