The social media bible : tactics, tools, and strategies for business success /
By: Safko, Lon
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2010.Edition: 2nd ed.Description: xix, 771 p. : ill. ; 24 cm.ISBN: 9780470623978Subject(s): Internet marketing | Social media -- Economic aspects | Online social networks -- Economic aspects | Electronic commerceDDC classification: 658.8/72
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SA SO (Browse shelf) | Available | T0043240 |
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| 658.872 RY UN Understanding digital marketing : marketing strategies for engaging the digital generation / | 658.872 RY UN Understanding social media : how to create a plan for your business that works / | 658.872 RY UN Understanding digital marketing : | 658.872 SA SO The social media bible : tactics, tools, and strategies for business success / | 658.872 SA SO The social media bible : | 658.872 SC BO Born to blog : building your blog for personal and business success one post at a time / | 658.872 SC CO Content code : |
Includes index.
What is social media? -- Say hello to social networking -- Everyone's a publisher -- It's not your father's email -- The world of web pages -- The internet forum -- The ubiquitous blog -- The wisdom of the wiki -- A picture is worth a thousand words (photo sharing) -- Talking about the podcast (audio create) -- Got audio? (audio sharing) -- Watch out for vlogs (video create) -- Got video (video sharing) -- Thumbs up for microblogging -- Live from anywhere, it's livecasting -- Virtual worlds, real impact -- Gaming the system : virtual gaming -- RSS, really simple syndication made simple -- Spotlight on search (search engine optimization) -- Marketing yourself (search engine marketing) -- The formidable fourth screen (mobile) -- Let the conversation begin (interpersonal) -- Social networks -- Publish -- Photo -- Audio -- Video -- Microblogging -- Livecasting -- Virtual worlds -- Gaming -- Productivity applications -- Aggregators -- RSS -- Search -- Mobile -- Interpersonal -- Analyze your existing media -- The social media trinity -- Integrate strategies -- Identify resources -- implement and measurement.