Turn clicks into customers : proven marketing techniques for converting online traffic into revenue /
By: Forrester, Duane
Material type: BookPublisher: New York : McGraw-Hill, c2010.Description: xv, 220 p. : ill. ; 24 cm.ISBN: 9780071635165 (alk. paper); 0071635165Subject(s): Internet marketing | Internet advertising | Customer relationsDDC classification: 658.8/72Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 658.872 FO TU (Browse shelf) | Available | T0043246 |
, Shelving location: Main Collection Close shelf browser
Includes index.
This book reveals proven techniques not only for standing out in a crowded marketplace but also for reaching customers who are most eager to buy your products or services.--book cover.
Search marketing overview: the essentials -- Performing organic search marketing: driving low-cost traffic -- Converting organic search marketing: the five pillars of trust -- Paid search marketing: driving customers to your web site -- Local search marketing: narrowing your scope -- Videos and webinars: profit from sharing your knowledge -- Internet advertising banners: a tried and true method -- Social networking and blogging: the new ways to get conversions -- Blogs and communities: the predecessors of social media -- E-mail marketing: tread carefully to reap great rewards -- Shopping carts: optimizing the checkout process -- Analytics: running the numbers -- Industry expert interviews: direct advice and insights from successful people -- Case studies.