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Marketing : real people, real choices /

By: Solomon, Michael R
Title By: Marshall, Greg W | Stuart, Elnora W
Material type: BookPublisher: Boston : Prentice Hall, 2011.Edition: 7th ed.Description: xxiv, 570 p. : col. ill. ; 28 cm.ISBN: 9780132176842; 013217684XProgram: TBS804, MARK804Subject(s): Marketing -- Vocational guidanceDDC classification: 658.8
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Item type Home library Call number Status Date due Barcode Item holds Course reserves
REGULAR University of Wollongong in Dubai
Main Collection
658.8 SO MA (Browse shelf) Available T0043392

MARK804 Autumn2022

Total holds: 0

Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.

TBS804, MARK804

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