Marketing : real people, real choices /
Title By: Marshall, Greg W | Stuart, Elnora WMaterial type: BookPublisher: Boston : Prentice Hall, 2011.Edition: 7th ed.Description: xxiv, 570 p. : col. ill. ; 28 cm.ISBN: 9780132176842; 013217684XProgram: TBS804, MARK804Subject(s): Marketing -- Vocational guidanceDDC classification: 658.8
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds||Course reserves|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 SO MA (Browse shelf)||Available||T0043392|
Welcome to the world of marketing : create and deliver value -- Strategic market planning : take the big picture -- Thrive in the marketing environment : the world is flat -- Marketing research : gather, analyze, and use information -- Consumer behavior : how and why we buy -- Business-to-business markets : how and why organizations buy -- Sharpen the focus : target marketing strategies and customer relationship management -- Create the product -- Manage the product -- Services and other intangibles : marketing the product that isn't there -- Price the product -- Old and new media : from one-to-many to many-to-many -- One to many : advertising, public relations, and consumer sales promotion -- One to one : trade promotion, direct marketing, and personal selling -- Deliver value through supply chain management, channels of distribution, and logistics -- Retailing : bricks and clicks.