Consumer.ology : the market research myth, the truth about consumers and the psychology of shopping /
By: Graves, Philip
Material type:
BookPublisher: London ; Boston : Nicholas Brealey Pub., 2010.Description: viii, 216 p. ; 24 cm.ISBN: 9781857885507 (trade); 1857885503Other title: Consumerology | Consumer dot ology.Subject(s): Consumer behavior | Consumers -- Research | Marketing research | Consumers | Consumers -- Research | Marketing -- ResearchDDC classification: 658.8/34 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.834 GR CO (Browse shelf) | Available | T0043493 |
, Shelving location: Main Collection Close shelf browser
Library Journal, August 2010
Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Includes bibliographical references (p. [201]-210) and index.
Understanding the unconscious mind : why we buy what we do but can't explain it -- Reading consumers : insights into the unconscious mind -- The consumer in context : environmental influences -- What consumers do : studying behavior -- The irrelevant consumer : questioning questions -- Relevant answers : questions worth asking -- Understanding the crowd : focusing on focus groups -- Consumer futurology : influencing innovation -- Gaining an edge : beyond market research.
Adult Follett Library Resources.
Adult.
Library Journal