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Brand relevance : making competitors irrelevant / David A. Aaker.

By: Material type: TextTextSeries: Jossey-Bass business & management seriesPublication details: San Francisco : Jossey-Bass, c2011.Edition: 1st edDescription: xvi, 381 p. : ill. ; 24 cmISBN:
  • 9780470613580 (trade)
  • 0470613580
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 A21535 2011
Summary: Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.
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Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 AA BR (Browse shelf(Opens below)) Available T0043526

Explains the concept of brand relevance and how it drives market dynamics, provides cases studies, and offers an overview of a brand relevance model which emphasizes being on top of the market, competition, and technology.

Includes bibliographical references (p. 359-370) and index.

Adult Follett Library Resources.

Adult.

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