Hospitality business development /
By: Hassanien, Ahmed
Title By: Dale, Crispin | Clarke, Alan
Material type: BookPublisher: Amsterdam ; Boston : Butterworth-Heinemann/Elsevier, 2010.Description: xxi, 289 p. : ill. ; 24 cm.ISBN: 9781856176095Subject(s): Hospitality industry -- Management | Hospitality industry -- Planning | Strategic planning | BUSINESS & ECONOMICS -- Small BusinessDDC classification: 647.9440068 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
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REGULAR | University of Wollongong in Dubai Main Collection | 647.94068 HA HO (Browse shelf) | Available | T0043598 |
, Shelving location: Main Collection Close shelf browser
647.90683 WA SU Supervision in the hospitality industry : | 647.94 ME SE Service quality management in hospitality and tourism | 647.94 ME SE Service quality management in hospitality and tourism | 647.94068 HA HO Hospitality business development / | 647.94068 SH CL Class acts : | 647.94068 SO SE Service quality in the hotel industry : | 647.94068 SO SE Service quality in the hotel industry : |
Includes bibliographical references and index.
Hospitality Business Development analyses and evaluates the different aspects of business growth routes and development processes in the international hospitality industry. It considers the essential features of the strategic business context, in which any hospitality organisation operates, and: € . Explores the essential requirements and challenges of hospitality business development, and the implications which these present for hospitality operators. . Explains how differentiation and€ innovation can become key to organizational success and provides you with the all of the skills you need to implement your own business development . Examines the shifting nature of demand, evaluating consumers' behaviour and relating the principles of customer centricity to the business development function . Is packed with case studies and industry related examples, which cover a broad range of hospitality sectors including in-flight catering, holiday homes, guest houses, € licensed retail, catering, international€ restaurants and hotels, ensuring you have a thorough understanding of the international hospitality business development Hospitality Business Development equips students and aspiring hospitality managers with the necessary knowledge, expertise and skills in business development. This book is a must-read for any one studying or working in the hospitality industry. € * The first book addressing hospitality product development, which has become increasingly important in the long-term success of hospitality businesses of all sizes * Explains how product innovation can become key to organizational success and provides the reader with the skills to implement their own product development * Written by an expert author team, in-depth global cases are used to contextualise learning and illustrate practical insight.