Public relations : the profession and the practice /
By: Lattimore, Dan
Title By: Baskin, Otis | Heiman, Suzette T | Toth, Elizabeth L
Material type:
BookPublisher: New York : McGraw-Hill, 2012.Edition: 4th ed.Description: xix, 372 p. : col. ill. ; 25 cm.ISBN: 9780071315784Program: MMC930 ;MMC931; MMC932; MMC933Subject(s): Public relations | Public relations -- United StatesDDC classification: 659.2 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 659.2 LA PU (Browse shelf) | Available | T0027277 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 659.2 LA PU (Browse shelf) | Available | T0010018 | ||
| CRS | University of Wollongong in Dubai Closed Reserve | 659.2 LA PU (Browse shelf) | Available | T0043851 |
, Shelving location: Closed Reserve Close shelf browser
|
|
|
|
|
|
|
||
| 658.872 BL DI The digital marketing handbook : | 659.1 MO AD Advertising & IMC : | 659.1 PE ST Strategic advertising management | 659.2 LA PU Public relations : the profession and the practice / | 670.42 GR GR Groover's principles of modern manufacturing : | 686.2252 FR DE Designing for newspapers and magazines / | 686.2252 FR DE Designing for newspapers and magazines / |
"Public relations has developed as a major force in a growing, global information society. The practice of public relations is changing to include new, interactive media, while continuing to depend on the foundation of traditional media. The multi-disciplinary approach to understanding public relations is provided by the authors who come from business, journalism, communication and advertising backgrounds. The easy-to-read style of the text has been a hallmark of the text from its beginning. It includes spotlights on important topics or issues, mini-cases with short real-life cases, and end-of-the-chapter case studies often of major events such as the BP crisis, or GM's financial crisis where it used social media to provide interactive relationships with its constituencies"-- Provided by publisher.
Includes bibliographical references and index.
Machine generated contents note: Preface -- About the Authors-- Visual Preview -- Part I: THE PROFESSIONChapter 1. The Nature of Public RelationsChapter 2. The History of Public RelationsChapter 3. A Theoretical Basis for Public RelationsChapter 4. Law and EthicsPart II: THE PROCESSChapter 5. Research: Understanding Public OpinionChapter 6. Strategic Planning for Public Relations EffectivenessChapter 7. Action and CommunicationChapter 8. Evaluating Public Relations EffectivenessPart III: THE PUBLICSChapter 9. Social and Traditional Media RelationsChapter 10. Employee CommunicationChapter 11. Community RelationsChapter 12. Consumer Relations and Marketing Chapter 13. Investor RelationsPart IV: THE PRACTICEChapter 14. Public Affairs: Relations with GovernmentChapter 15. Public Relations in Nonprofit OrganizationsChapter 16. Corporate Public RelationsAppendix 1: Writing A-1Appendix 2: Speechmaking A-9Appendix 3: Video Production.
MMC930 ;MMC931; MMC932; MMC933 UOWD
3 copies has three different ISBN numbers ( contents are the exactly the same ) 9780071315784, 9780073512051, 9780071310727