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Marketing / Dhruv Grewal, Michael Levy.

By: Contributor(s): Material type: TextTextPublication details: New York : McGraw-Hill/Irwin, c2012.Edition: 3rd edDescription: xliii, 673 p. : col. ill., maps ; 29 cmISBN:
  • 9780078028830
Subject(s): DDC classification:
  • 658 22
LOC classification:
  • HF5415 .G675 2012
Summary: Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.8 GR MA (Browse shelf(Opens below)) Available T0043862
Browsing University of Wollongong in Dubai shelves, Shelving location: Main Collection Close shelf browser (Hides shelf browser)
658.8 GR FO Foundations of marketing / 658.8 GR MA Marketing : 658.8 GR MA Mastering e-business / 658.8 GR MA Marketing / 658.8 GR MA Marketing / 658.8 GR MA Marketing 658.8 GR MA Marketing /

Includes bibliographical references and indexes.

Grewal/Levy was designed for today's changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer's create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson's reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.

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