Creating powerful brands.
By: De Chernatony, L. (Leslie)
Title By: McDonald, Malcolm | Wallace, Elaine
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2011.Edition: 4th ed. Leslie De Chernatony, Malcolm McDonald, Elaine Wallace.Description: xxv, 483 p. : ill. ; 23 cm.ISBN: 9781856178495 (pbk.); 1856178498 (pbk.)Subject(s): Brand name products | Product management | Management and Business StudiesDDC classification: 658.827
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 DE CR (Browse shelf) | Available | T0042251 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.827 DE BR Brand Avatar : translating virtual world branding into real world success / | 658.827 DE BR From brand vision to brand evaluation : the strategic process of growing and strengthening brands / | 658.827 DE CR Creating powerful brands in consumer, service and industrial markets / | 658.827 DE CR Creating powerful brands. | 658.827 DE DE Designing luxury brands : | 658.827 DO TW Twitter is not a strategy : rediscovering the art of brand marketing | 658.827 DR ON Online branding / |
Previous ed.: Oxford: Elsevier Butterworth-Heinemann, 2003.
Includes bibliographical references and index.
Formerly CIP. Uk