Doing e-business : strategies for thriving in an electronic marketplace /
By: Taylor, David
Title By: Terhune, Alyse D
Material type:
BookPublisher: New York : John Wiley, c2000.Description: xii, 292 p. : ill. ; 24 cm.ISBN: 0471380652 (cloth : alk. paper)Subject(s): Electronic commerceDDC classification: 658.8/4
Summary:
Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.84 TA DO (Browse shelf) | Available | T0043981 |
Total holds: 0
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| 658.84 ST MA Marketing channels. | 658.84 ST MA Marketing channels. | 658.84 ST SU Successful direct marketing methods : interactive, database, and customer-based marketing for digital age / | 658.84 TA DO Doing e-business : strategies for thriving in an electronic marketplace / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 UR DI Digital marketing strategy : text and cases / | 658.84 US MA Marketing across cultures / |
Includes bibliographical references (p. 278-286) and index.
Private consultants Taylor and Terhune describe a way for CEOs, managers, and entrepreneurs to integrate e-commerce into their businesses, whether they are already involved in e-business or just beginning. Their focus is on the long term operational business environment. Both business-to-business and business-to-customer aspects are covered. The book includes information on building and managing micro-brands, assessing customer loyalty, and selling e- business ideas to financial backers. A list of websites used in the research is appended.