Winning the customer : turn costumers into fans and get them more to spend more /
By: Imbriano, Lou
Title By: King, Elizabeth
Material type:
BookPublisher: New York : McGraw-Hill, c2012.Description: xxi, 214 p. ; 24 cm.ISBN: 9780071775267; 0071775269 (alk. paper)Subject(s): Marketing | Creative ability in business | Consumer satisfaction | Customer servicesDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 IM WI (Browse shelf) | Available | T0043997 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
|
|
|
|
|
|
|
||
| 658.802 HO MA Marketing strategy & competitive positioning | 658.802 HO MA Marketing strategy & competitive positioning | 658.802 HU BU Business marketing management : B2B / | 658.802 IM WI Winning the customer : turn costumers into fans and get them more to spend more / | 658.802 JA MA Marketing planning and strategy / | 658.802 JA MA Marketing planning and strategy / | 658.802 JA MA Marketing planning and strategy / |
Includes bibliographical references and index.
The marketing playbook : marketing operations are your foundation -- Transactional vs. relationship marketing model -- Consumer affinity : making fans of your customers -- Building revenue-generating extensions -- Relationship architecture -- D.E.L.I.V.E.R.S -- The ten commandments of relationship-building -- Creating memorable moments -- The revenue game -- Build, don't sell -- Revenue generation : the new business funnel -- Don't spike the ball on the five-yard line.