Destination brands : managing place reputation /
By: Morgan, Nigel
Title By: Pritchard, Annette | Pride, Roger | Morgan, Nigel
Material type:
BookPublisher: Oxford : Butterworth-Heinemann, 2011.Edition: 3rd ed.Description: xvii, 370 p. : ill. ; 24 cm.ISBN: 9780080969305 (pbk.); 0080969305 (pbk.)Subject(s): Advertising -- Tourism | Tourism -- MarketingDDC classification: 338.47910688 Online resources: Location Map
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 338.47910688 MO DE (Browse shelf) | Available | T0043011 |
Total holds: 0
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| 338.47910688 AV ME Media strategies for marketing places in crisis : | 338.47910688 MC MA Marketing communications in tourism and hospitality : | 338.47910688 MI MA Marketing in travel and tourism / | 338.47910688 MO DE Destination brands : | 338.4791072 BO KE Key concepts in tourism research / | 338.4791072 JE TO Tourism research / | 338.4791092 AN ON Only Two Seats Left : |
New ed. of: Destination branding : creating the unique destination proposition. 2011.
Formerly CIP. Uk
Includes bibliographical references and index.