Wordcraft : the art of turning little words into big business /
By: Frankel, Alex
Material type:
BookPublisher: New York : Crown Publishers, c2004.Edition: 1st ed.Description: xii, 241 p. ; 22 cm.ISBN: 1400051045 (hardcover)Other title: Word craft.Subject(s): Brand name products -- Case studies | Business names -- Case studies | Advertising | Marketing | Creative ability in business | Brand name products -- Case studies | Trademarks -- Case studies | Advertising | Marketing | Creative ability | BusinessDDC classification: 658.8/27
Summary:
Traces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 FR WO (Browse shelf) | Available | T0040345 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Includes bibliographical references and index.
Traces the evolution of some of the country's most successful brand names, explaining how businesses define the way they present themselves to the outside world through the naming of themselves and their products.
Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up.
Adult Follett Library Resources.
Adult.