Assessing marketing strategy performance /
By: Moorman, Christine
Title By: Marketing Science Institute
Material type:
BookPublisher: Cambridge, Mass. : Marketing Science Institute, c2004.Description: 292 p. : ill ; 24 cm.ISBN: 0965711447Subject(s): Marketing audits | Marketing -- Management | Strategic planning
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.83 AS SE (Browse shelf) | Available | T0026807 |
Total holds: 0
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| 658.83 AA MA Marketing research | 658.83 AA MA Marketing research | 658.83 AA MA Marketing research | 658.83 AS SE Assessing marketing strategy performance / | 658.83 BA CA Cambridge Marketing Handbook: Research / | 658.83 BE MA Marketing metrics : | 658.83 BI EF The effective use of market research : how to drive and focus better business decisions / |
Includes bibliographical references.