Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
Material type:
TextPublication details: Thousand Oaks, Calif. : Sage Publications, c2002.Edition: 2nd edDescription: xvi, 438 p. : ill. ; 24 cmISBN: - 0761924345 (pbk. : alk. paper)
- 9780761924340
- 658.8 21
- HF5414 .K67 2002
| Item type | Current library | Call number | Status | Date due | Barcode | Course reserves | |
|---|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO SO (Browse shelf(Opens below)) | Available | T0044282 | |||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8 KO SO (Browse shelf(Opens below)) | Available | T0044283 |
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| 658.8 KO PR Principles of marketing | 658.8 KO PR Principles of marketing | 658.8 KO PR Principles of marketing | 658.8 KO SO Social marketing : | 658.8 KO SO Social marketing : | 658.8 LA ES Essentials of marketing / | 658.8 LA ES Essentials of marketing / |
Includes bibliographical references and indexes.
MARK935
MARK920
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