Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Material type:

BookPublisher: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill ; 24 cm.ISBN: 9780471690160 (cloth); 0471690163 (cloth)Subject(s): Brand name products | Branding (Marketing) | Customer relations -- ManagementDDC classification: 658.8/27

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Item type	Home library	Call number	Status	Date due	Barcode	Item holds
REGULAR	University of Wollongong in Dubai Main Collection	658.827 KE LL (Browse shelf)	Available		T0026845

Total holds: 0

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Includes bibliographical references and index.

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