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Kellogg on branding : the marketing faculty of the Kellogg School of Management /

Title By: Tybout, Alice M | Calkins, Tim | Kellogg School of Management
Material type: BookPublisher: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill ; 24 cm.ISBN: 9780471690160 (cloth); 0471690163 (cloth)Subject(s): Brand name products | Branding (Marketing) | Customer relations -- ManagementDDC classification: 658.8/27
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