Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.
Material type:
- 9780471690160 (cloth)
- 0471690163 (cloth)
- 658.8/27 22
- HD69.B7 K46 2005
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.827 KE LL (Browse shelf(Opens below)) | Available | T0026845 |
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658.827 KA BR Brand real : | 658.827 KA LU The luxury strategy : | 658.827 KE BR The breakaway brand : | 658.827 KE LL Kellogg on branding : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : | 658.827 KE ST Strategic brand management : |
Includes bibliographical references and index.
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