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Kellogg on branding : the marketing faculty of the Kellogg School of Management / edited by Alice M. Tybout and Tim Calkins ; foreword by Philip Kotler.

Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley, c2005.Description: xvii, 334 p. : ill ; 24 cmISBN:
  • 9780471690160 (cloth)
  • 0471690163 (cloth)
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K46 2005
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 KE LL (Browse shelf(Opens below)) Available T0026845
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658.827 KA BR Brand real : 658.827 KA LU The luxury strategy : 658.827 KE BR The breakaway brand : 658.827 KE LL Kellogg on branding : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management : 658.827 KE ST Strategic brand management :

Includes bibliographical references and index.

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