The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly /
By: Scott, David Meerman
Material type:
BookPublisher: Hoboken, NJ : Wiley, c2011.Edition: 3rd ed., Completely rev. & updated 3rd ed.Description: xxxii, 366 p. : ill. ; 23 cm.ISBN: 9781118026984 (pbk.); 1118026985Program: HDR974 MMC928Other title: New rules of marketing and PR | New rules of marketing and public relations.Subject(s): Internet marketing | Public relations | BUSINESS & ECONOMICS / Marketing / GeneralDDC classification: 658.8/72
Summary:
Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC NE (Browse shelf) | Available | T0047265 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 658.872 SC NE (Browse shelf) | Available | T0044318 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
Offers practical advice on utilizing web based tools to market products, including social media, online video, mobile applications, blogs, news releases, and viral marketing.
Includes bibliographical references and index.
Adult.
HDR974 MMC928