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Understanding media economics /

By: Doyle, Gillian
Material type: BookPublisher: London ; Thousand Oaks, Calif. : Sage, 2010.Description: vii, 184 p. : ill. ; 25 cm.ISBN: 0761968741; 076196875X (pbk.)Program: MMC910Subject(s): Mass media -- Economic aspectsDDC classification: 338.4/730223 Online resources: Location Map
Summary:
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
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Item type Home library Call number Status Date due Barcode Item holds
REGULAR University of Wollongong in Dubai
Main Collection
338.4730223 DO UN (Browse shelf) Available T0044361
REGULAR University of Wollongong in Dubai
Main Collection
338.4730223 DO UN (Browse shelf) Available T0044362
Total holds: 0

Includes bibliographical references (p. 175-180) and index.

Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.

MMC910

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