Understanding media economics /
By: Doyle, Gillian
Material type:
BookPublisher: London ; Thousand Oaks, Calif. : Sage, 2010.Description: vii, 184 p. : ill. ; 25 cm.ISBN: 0761968741; 076196875X (pbk.)Program: MMC910Subject(s): Mass media -- Economic aspectsDDC classification: 338.4/730223 Online resources: Location Map | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
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| REGULAR | University of Wollongong in Dubai Main Collection | 338.4730223 DO UN (Browse shelf) | Available | T0044361 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 338.4730223 DO UN (Browse shelf) | Available | T0044362 |
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| 338.4707050973 GR EC The economics of the publishing and information industries : | 338.4730223 AL ME The media economy | 338.4730223 DO UN Understanding media economics / | 338.4730223 DO UN Understanding media economics / | 338.4730223 DO UN Understanding media economics | 338.4730223 GL OB Global media giants | 338.4730223 HO ME Media economics : applying economics to new and traditional media / |
Includes bibliographical references (p. 175-180) and index.
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. Understanding Media Economics offers a stimulating perspective on the contemporary media environment. This book will be an essential purchase for all students of the media and mass communication.
MMC910