Brand Bible : the complete guide to building, designing, and sustaining brands /
Title By: Debbie Millman [Editor.] | Rodrigo Corral [Editor.]Material type: BookPublisher: Beverly, Mass. : Rockport Publishers, 2012.Description: 312 p. : col. ill. ; 23 cm.ISBN: 9781592537266; 159253726X; 9781610581981 (digital ed.)Other title: Complete guide to building, designing, and sustaining brands.Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.8/27
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.827 BR AN (Browse shelf)||Available||T0044493|
Total holds: 0
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|658.8 WI VI Vintage marketing differentiation :||658.80089 ST ET Ethnic marketing||658.812 HA RV Harvard business review on customer relationship management.||658.827 BR AN Brand Bible : the complete guide to building, designing, and sustaining brands /||658.827 HE BR Brand management : research, theory and practice /||658.83 MA ES Essentials of marketing research :||658.8343 CO NS Consumer-brand relationships : insights for theory and practice /|
Includes bibliographical references and index.