Brand Bible : the complete guide to building, designing, and sustaining brands /
Title By: Debbie Millman [Editor.] | Rodrigo Corral [Editor.]
Material type:
BookPublisher: Beverly, Mass. : Rockport Publishers, 2012.Description: 312 p. : col. ill. ; 23 cm.ISBN: 9781592537266; 159253726X; 9781610581981 (digital ed.)Other title: Complete guide to building, designing, and sustaining brands.Subject(s): Branding (Marketing) | Brand name productsDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 BR AN (Browse shelf) | Available | T0044493 |
Total holds: 0
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| 658.8 WI VI Vintage marketing differentiation : | 658.80089 ST ET Ethnic marketing | 658.812 HA RV Harvard business review on customer relationship management. | 658.827 BR AN Brand Bible : the complete guide to building, designing, and sustaining brands / | 658.827 HE BR Brand management : research, theory and practice / | 658.83 MA ES Essentials of marketing research : | 658.8343 CO NS Consumer-brand relationships : insights for theory and practice / |
Includes bibliographical references and index.