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Marketing plans : what to know and do to make a successful plan / Ian Linton.

By: Material type: TextTextSeries: BrilliantPublication details: Harlow, England ; New York : Pearson Education, 2011.Description: xii, 255 p. ; 22 cmISBN:
  • 9780273756293 (pbk.)
Subject(s): DDC classification:
  • 658.8/02 23
LOC classification:
  • HF5415.13 .L553 2011
Contents:
Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.
Summary: Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.802 LI MA (Browse shelf(Opens below)) Available T0047268
REGULAR University of Wollongong in Dubai Main Collection 658.802 LI MA (Browse shelf(Opens below)) Available T0042357

Includes index.

Introduction : what makes a brilliant marketing plan? -- Speed up product development -- Launch a new product -- Add value with service -- Educate the market -- Reposition a company -- Take your business online -- Make the most of social media -- Improve sales force performance -- Reduce the sales cycle -- Develop key account business -- Manage customer partnerships effectively -- Improve distributor performance -- Control competitors -- Enhance the customer experience -- Strengthen customer relationships -- Conclusion : keep tuned to the market.

MMC928

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough #150; equipping you with plans that really work.

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