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Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / David A. Aaker.

By: Material type: TextTextPublication details: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cmISBN:
  • 0743249380
  • 9780743249386
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 A2154 2004
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.827 AA BR (Browse shelf(Opens below)) Available T0044543

Includes bibliographical references (p. [323]-327) and index.

HDR974

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