Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity /
By: Aaker, David A
Material type:
BookPublisher: New York : Free Press, c2004.Description: xviii, 348 p. : ill. ; 24 cm.ISBN: 0743249380; 9780743249386Program: HDR974Subject(s): Brand name products -- Planning | Branding (Marketing) | Brand name products -- Management | Brand name products -- Valuation -- ManagementDDC classification: 658.8/27
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.827 AA BR (Browse shelf) | Available | T0044543 |
Total holds: 0
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| 658.827 AA BR Brand leadership / | 658.827 AA BR Brand leadership / | 658.827 AA BR Brand relevance : making competitors irrelevant / | 658.827 AA BR Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity / | 658.827 AA BU Building strong brands / | 658.827 AA BU Building strong brands / | 658.827 AA BU Building strong brands / |
Includes bibliographical references (p. [323]-327) and index.
HDR974