Strategic marketing problems : cases and comments /
By: Kerin, Roger A
Title By: Peterson, Robert A. (Robert Allen)
Material type:
BookPublisher: Boston : Pearson, c2010.Edition: 12th ed.Description: xi, 708 p. : ill., maps ; 29 cm.ISBN: 0132465493 (IE); 9780132465496 (IE); 9780136107064 (casebound : alk. paper); 0136107060 (casebound : alk. paper)Subject(s): Marketing -- Decision making -- Case studies | Marketing -- Management -- Case studiesDDC classification: 658.8/02
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.802 KE ST (Browse shelf) | Available | T0044748 |
Total holds: 0
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| 658.802 JA MA Marketing planning & strategy / | 658.802 JA MA Marketing planning & strategy / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KE ST Strategic marketing problems : cases and comments / | 658.802 KI BL Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / |
Includes bibliographical references and indexes.
Foundations of strategic marketing management -- Financial aspects of marketing management -- Marketing decision making and case analysis -- Opportunity analysis, market segmentation, and market targeting -- Product and service strategy and brand management -- Integrated marketing communication strategy and management -- Marketing channel strategy and management -- Pricing strategy and management -- Marketing strategy reformulation : the control process -- Global marketing strategy.