Marketing : an introduction /
Title By: Kotler, PhilipMaterial type: BookPublisher: Boston : Prentice Hall, 2013.Edition: 11th ed.Description: various paging : col. ill. ; 28 cm.ISBN: 9780132744034; 0132744031Subject(s): MarketingDDC classification: 658.8
|Item type||Home library||Call number||Status||Date due||Barcode||Item holds|
|REGULAR||University of Wollongong in Dubai Main Collection||658.8 AR MA (Browse shelf)||Available||T0044788|
, Shelving location: Main Collection Close shelf browser
|658.8 AR ET Ethical marketing and the new consumer /||658.8 AR MA Marketing : an introduction /||658.8 AR MA Marketing : an introduction /||658.8 AR MA Marketing : an introduction /||658.8 AR MA Marketing : an introduction /||658.8 AR MA Marketing : an introduction||658.8 BA BU Building an online cash cow : a complete step-by-step guide to affiliate marketing /|
Includes bibliographical references and index.
Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Understanding consumer and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- Developing new products and managing the product life-cycle -- Pricing : understanding and capturing customer value -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- The global marketplace -- Sustainable marketing : social responsibility and ethics.