Design thinking /
By: Ambrose, Gavin
Title By: Harris, Paul
Material type:
BookSeries: Basic design ; 8.Publisher: Lausanne, Switzerland : AVA Pub., c2010.Description: 199 p. : col. ill. ; 23 cm.ISBN: 9782940411177 (pbk.); 2940411174Program: MMC915Uniform titles: Design th!ngking. Subject(s): Graphic arts | Graphic design (Typography) | Graphic arts | TypographyDDC classification: 740 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 741.6 AM DE (Browse shelf) | Available | T0042396 | ||
| 3 DAY LOAN | University of Wollongong in Dubai Main Collection | 741.6 AM DE (Browse shelf) | Available | T0042397 |
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| 729 DI GI Digital wood design : | 739.27 DA KO Koh-i-noor : | 741.56973 AD HO How to fail at almost everything and still win big : | 741.6 AM DE Design thinking / | 741.6 AM DE Design thinking / | 741.6 BU ES Essential elements for brand identity : 100 principles for designing logos and building brands / | 741.6 CA GR Graphic design for everyone : |
Details the ways in which solutions to a design brief are approached, researched, and refined, featuring examples, descriptions, diagrams, and case studies.
Adult.
Adult.
MMC915 UOWD
ntroduction. How to get the most out of this book. Stages of thinking: The design process; Stage 1 - Define; Stage 2 - Research; Stage 3 - Ideate; Stage 4 - Prototype; Stage 5 - Select; Stage 6 - Implement; Stage 7 - Learn; Example project. Research: Identifying drivers; Information gathering; Target groups; Samples and feedback. Idea generation: Basic design directions; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Presenting ideas. Refinement: Thinking in images; Thinking in signs; Appropriation; Humour; Personification; Visual metaphors; Modification; Thinking in words; Words and language; Type 'faces'; Thinking in shapes; Thinking in proportions; Thinking in colour. Prototyping: Developing designs; 'Types' of prototype; Vocabulary. Implementation: Format; Materials; Finishing; Media; Scale; Series/Continuity. Glossary. Conclusion. Acknowledgements. Contacts. Working with ethics.