Readings and cases in sustainable marketing : a strategic approach to social responsibility /
Title By: D'Souza, Clare [Editor.] | Taghian Mehdi [Editor.] | Polonsky, Michael J [Editor.]
Material type:
BookPublisher: Prahan, Vic. : Tilde Publishing and Distribution, c2011.Edition: 1st ed.Description: ii, 384 p. : ill. ; 25 cm.ISBN: 9780734610850; 0734610858Subject(s): Green marketing | Social responsibility in business | Sustainable development | Corporations -- Environmental aspectsDDC classification: 658.4083
Summary:
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4083 RE AD (Browse shelf) | Available | T0045203 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
"Tilde University Press"--Cover.
Includes bibliographical references and index.
"This book brings together some of the recent scholarly contributions and examples from practice related to the role of marketing in managing for environmental sustainability. The contributions discuss a range of topics, with specific focus on the strategy and marketing mix elements needed to bring about change." -- P. 4 of cover.