Services marketing /
By: Chitty, William
Title By: Hughes, Andrew | D'Alessandro, Steven
Material type: BookPublisher: South Melbourne, Vic. : Oxford University Press, 2012.Description: xxvi, 293 p. ; col. ill. ; 26 cm.ISBN: 9780195572315Subject(s): Service industries -- Marketing -- Textbook | Service industries -- Management -- Textbook | Customer services -- Management -- TextbookDDC classification: 658.8Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8 CH SE (Browse shelf) | Available | T0045204 |
Total holds: 0
, Shelving location: Main Collection Close shelf browser
658.8 CH RE Relationship marketing : creating shareholder value | 658.8 CH RE Relationship marketing : creating shareholder value | 658.8 CH RE Relationship marketing : | 658.8 CH SE Services marketing / | 658.8 CH SE Services marketing | 658.8 CL MA Marketing management : a customer-oriented approach / | 658.8 CO DR Drucker on marketing : lessons from the world's most influential business thinker / |
Includes index.