Insanely simple : the obsession that drives Apple's success /
By: Segall, Ken
Material type:
BookPublisher: New York : Portfolio/Penguin, 2012.Description: xi, 225 p. ; 24 cm.ISBN: 9781591844839 (trade); 1591844835Subject(s): Creative ability in business | Marketing | Apple Computer, Inc | Jobs, Steve, 1955-2011 | Business | Creative ability | Marketing | Apple Computer, Inc | Jobs, Steve, 1955-2011DDC classification: 658.4/094
Summary:
Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.4094 SE IN (Browse shelf) | Available | T0045261 |
Total holds: 0
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| 658.4094 EB OV Overworked and overwhelmed : | 658.4094 EL LO Lost in transition : how business leaders can successfully take charge in new roles / | 658.4094 ME ST Stop spending, start managing : | 658.4094 SE IN Insanely simple : the obsession that drives Apple's success / | 658.4094 SH UN Understanding creative business : values, networks, and innovation | 658.4094 SL IN The innovative leader : how to inspire your team and drive creativity / | 658.4094082 BL DA Dare : straight talk on confidence, courage, and career for women in charge |
Examines simplicity in business, focusing on its use by Apple and Steve Jobs, and describes how to master it for business success.
Includes index.
The simple stick -- Think brutal -- Think small -- Think minimal -- Think motion -- Think iconic -- Think phrasal -- Think casual -- Think human-- Think skeptic -- Think war -- Conclusion -- Think different.
Adult Follett Library Resources.
Adult.