Branding in China : the media platforms reaching 1.3 billion consumers.
Title By: China Knowledge Press (Singapore)
Material type:
BookPublisher: Singapore : China Knowledge Press, c2005.Description: 355 p. : col. ill., maps ; 21 cm.ISBN: 9814163058Other title: Di zao ming pai zai Zhougguo [Parallel title in Chinese on cover and spine:].Subject(s): Brand name products -- China | Brand name products -- China -- Marketing | Marketing -- China | Advertising agencies -- China -- Directories | Advertising -- Brand name products -- ChinaDDC classification: 658.8270951 | Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 658.8270951 BR AN (Browse shelf) | Available | T0042491 |
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| 658.827092 MI BR Brand it like Beckham : the story of how brand Beckham was built / | 658.827095 BA BR The brutal truth about Asian branding and how to break the vicious cycle / | 658.827095 RO AS Asian brand strategy : building and sustaining strong global brands in Asia | 658.8270951 BR AN Branding in China : the media platforms reaching 1.3 billion consumers. | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / | 658.83 AA MA Marketing research / |
Includes: Directory of Advertising & PR companies Directory of Media Companies Meida Rates for TV & Newspapers -- cover.
Using a two-armed approach of market analysis and budget planning, this guide to branding products in China explores the most effective and efficient ways to promote merchandise to Chinese consumers and build company recognition. Marketers and businesspeople are offered thorough explanations of what branding means in China--and how the country's method of branding differs from other Asian countries--as well as current information about consumer buying behavior. Rate cards detailing the various media outlets aid media buyers and planners in proper budget allocation, while more than 3,000 entries detail indispensable contact information for the television and radio stations, newspapers, websites, and advertising and public relations agencies located in China's most populated cities.