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Strategic analysis : processes and tools /

By: Zanoni, Andrea
Material type: BookPublisher: New York : Routledge, c2012.Description: x, 136 p. : ill. ; 24 cm.ISBN: 9780415880633; 0415880637; 9780203802908 (ebk); 020380290X (ebk)Subject(s): Strategic planningDDC classification: 658.4/012
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Includes bibliographical references and index.

Planning strategy -- Quantitative tools of strategic analysis -- Qualitative tools of strategic analysis -- The competitive structure -- Scenario analysis -- Competitive analysis -- Analysis of impacts.

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